Beauty of Joseon
Beauty of Joseon har omtolkat de traditionella koreanska hudvårdsmetoderna från naturen - fast på ett modernt vis. Märkets produkter är en kombination av Hanbang (traditionell koreansk örtmedicin) och effektiva och trendiga ingredienser som tillsammans verkar för en hälsosam och strålande hy. Märket grundar sig Joseon-dynastin som ansåg att skönheten låg i det enkla, minimala och rena. Istället för smink och överdriven utsmyckning koncentrerade man istället på att vårda och ta hand om huden.
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